Chiranjeevi has indeed taken a long break, after the release of Shankar Dada Zindabad, for his next film. Several reasons, including personal problems, Ram Charan Teja's launch as hero and rumours about his political ambitions have contributed to the long delay.

With 148 films under his belt, Adhinayakudu (the working title of the movie) would be his 149th film. So the responsibility of scripting a good story for the film was handed over to Paruchuri Brothers. Keeping in mind Chiranjeevi's political aspirations, the duo prepared four different scripts and one of them was okayed? by Chiranjeevi. Paruchuri brothers reportedly left for Bangkok accompanied by director N Shankar to give the final touches to the script.