Aathreya
Aathreya original name is Kilambi Venkata Narasimhacharyulu. He is one of the most celebrated yesteryear lyricists of Telugu films.His title is -quot;manasu kavi' (poet on the human soul and heart).
A critic remarked in Telugu:
 "Aathreya vrasi janaalani yedipisthaadu, vraayaka nirmaathalani yedipisthaadu-" (meaning " By writing, he makes people weep; by not writing, he makes producers weep.")
 
Some memorable lines:
Anthaa mattee nani thelusu, adhii oka maayenani thelusu, thelisi valachi vilapinchutaloo theeyadanam yevariki telusu?

Aathreya's lyrics had the reputation of making people weep due to the deep meaning in his lyrics; this also led to repeat audiences and hence he was sought after as a lyricist. However, he was known for the delay in penning lyrics and thus, throwing filming schedules haywire and causing heart burn to producers.

Anushka