It has become common in Hyderabad for many film actresses to sign up for Ad Campaigns of Textile and Jewelry merchants.

A pay packet of Rs. 3 lakh will be a nominal one for photo session and video shoot normally. But small business firms are not being able to pay such big amount for models. So, they are calling for TV Artistes who are coming at Rs. 1.5 lakh (Combo pack that includes all the required terms).

So it is becoming big business for those artistes now. A sum of 1.5 lakh is really a whopping one for them as they hardly get that sum by acting in TV serials. So, TV Actresses are running behind this offer now.